Free CRO Tools & Calculators — Conversion Rate Optimization

Access a complete suite of free conversion rate optimization tools. Calculate ROI, plan A/B tests, map customer journeys, and audit your UX — all free, no account required.

Available Free Tools

Why These Tools Are Free

We believe every business should have access to professional CRO methodology — not just companies that can afford expensive consultants. These tools are free forever. Run a full AI conversion audit to get automated, scored analysis of your specific website.

Read our CRO blog for expert guidance on using these tools effectively. See real case studies from businesses that used these methods to boost conversions by 30–150%. For unlimited AI-powered analysis, see Conversion Score Pro.