Free CRO Tools & Calculators , Conversion Rate Optimization

Access a complete suite of free conversion rate optimization tools. Calculate ROI, plan A/B tests, map customer journeys, and audit your UX , all free, no account required.

Available Free Tools

• Conversion Rate Calculator , Calculate your current conversion rate, revenue impact, and the potential uplift from CRO improvements.
• CRO Checklist , A comprehensive conversion optimization checklist covering headlines, CTAs, trust signals, forms, and mobile experience. Audit your site systematically.
• A/B Test Planner , Plan and prioritise A/B tests. Calculate required sample sizes, estimate test duration, and rank experiments by expected impact.
• ROI Calculator , Calculate the revenue impact of improving your conversion rate. See exactly how much a 1% uplift is worth to your business.
• Customer Journey Mapper , Visualise your user journey from first touch to conversion. Identify friction and drop-off points at every stage.
• UX Audit Suite , Run a structured UX audit on your website. Covers usability, accessibility, mobile experience, and conversion friction.

Why These Tools Are Free

We believe every business should have access to professional CRO methodology , not just companies that can afford expensive consultants. These tools are free forever. Run a full AI conversion audit to get automated, scored analysis of your specific website.

Read our CRO blog for expert guidance on using these tools effectively. For unlimited AI-powered analysis, see Conversion Score Pro.