Free CRO Tools & Calculators — Conversion Rate Optimization
Access a complete suite of free conversion rate optimization tools. Calculate ROI, plan A/B tests, map customer journeys, and audit your UX — all free, no account required.
Available Free Tools
- Conversion Rate Calculator — Calculate your current conversion rate, revenue impact, and the potential uplift from CRO improvements.
- CRO Checklist — A comprehensive conversion optimization checklist covering headlines, CTAs, trust signals, forms, and mobile experience. Audit your site systematically.
- A/B Test Planner — Plan and prioritise A/B tests. Calculate required sample sizes, estimate test duration, and rank experiments by expected impact.
- ROI Calculator — Calculate the revenue impact of improving your conversion rate. See exactly how much a 1% uplift is worth to your business.
- Customer Journey Mapper — Visualise your user journey from first touch to conversion. Identify friction and drop-off points at every stage.
- UX Audit Suite — Run a structured UX audit on your website. Covers usability, accessibility, mobile experience, and conversion friction.
Why These Tools Are Free
We believe every business should have access to professional CRO methodology — not just companies that can afford expensive consultants. These tools are free forever. Run a full AI conversion audit to get automated, scored analysis of your specific website.
Read our CRO blog for expert guidance on using these tools effectively. See real case studies from businesses that used these methods to boost conversions by 30–150%. For unlimited AI-powered analysis, see Conversion Score Pro.