Free CRO Audit Tool

Enter your URL and our AI audits your page across 6 conversion pillars, then hands you a scored report with the fixes ranked by impact. Built for founders, marketers, and agencies who want specialist-grade CRO findings in 3-5 minutes, not a 3-week consulting engagement.

The free analysis scores all six pillars, unlocks the diagnostics for your strongest and weakest pillar, and gives you your single highest-impact fix in full, so you know exactly where to focus first. Upgrade to Pro to unlock every pillar diagnostic, the full implementation roadmap, and unlimited audits.

The Six Pillars We Score

• Friction & Usability (24%): Is it easy to take action on any device?
• Clarity & Value (20%): Is your value proposition clear above the fold?
• Visual Experience (16%): Does the design support conversions?
• Offer & Persuasion (16%): Is your offer compelling and persuasive?
• Trust & Credibility (13%): Do you have social proof, security signals, and contact info?
• Mobile Experience (11%): Does the page convert on a phone, not just desktop?

What Gets Analysed

• Above-the-fold value proposition and headline clarity
• Call-to-action placement, visibility, and copy
• Social proof, testimonials, and trust signals
• Mobile usability and page load performance
• Pricing presentation and offer strength
• Visual hierarchy and design quality

How the AI Works

We screenshot your page and have AI inspect it visually, combined with DOM analysis to detect structural elements. This dual-detection approach gives far more accurate results than DOM-only tools that miss visual context.

Analysis takes 3-5 minutes. You get a ConversionScore™ from 0-100, detailed category breakdowns, and a prioritised list of fixes ranked by impact. Read AI analysis vs A/B testing to understand when each approach wins.

Frequently Asked Questions

What does the free CRO audit include?

A ConversionScore from 0-100, a detailed breakdown of your top two conversion pillars (Clarity & Value plus your weakest pillar), and a prioritised list of fixes ranked by impact. Pro unlocks all six pillars, the full implementation roadmap, and unlimited audits.

How does the AI audit work?

We render your page in a real browser, capture a screenshot, walk the DOM, and run a vision pass. What is visible on your actual page is scored against a rubric for your detected page type - homepage, landing page, product, pricing, or blog.

How long does the audit take?

Most audits complete in 3-5 minutes. Complex multi-section pages can take a little longer; you'll see real-time progress while it runs.

What kinds of pages can I audit?

Landing pages, e-commerce product pages, SaaS pricing pages, lead-gen forms, and blog posts. The audit adapts its emphasis based on the page type it detects.

Is it really free?

Yes. The free analysis covers your top two conversion categories with no credit card required. Upgrade to Pro for all six pillars, expected lift ranges, and the full implementation roadmap.

Read our CRO blog for expert tips, or use our free tools while you wait.