Free CRO Checklist — Complete Conversion Optimization Audit
A comprehensive conversion rate optimization checklist covering every element that impacts conversion rate. Work through each category to systematically audit your website for missed opportunities.
Checklist Categories
- Headlines and value proposition clarity
- Call-to-action effectiveness and placement
- Trust signals and social proof
- Form design and friction reduction
- Mobile usability and responsive design
- Page speed and technical performance
- Navigation and user journey clarity
This checklist is based on the same 6-pillar framework used by our AI analysis engine. For automated scoring against each of these categories, run a free AI conversion audit.
Read our article on the 5 critical landing page elements to understand the theory behind this checklist. For mobile-specific checks, see our guide on mobile-first CRO. Explore our UX Audit Suite for a structured usability evaluation, or go Pro for AI-powered automated scoring.