Free CRO Checklist: Complete Conversion Optimization Audit

A comprehensive conversion rate optimization checklist covering every element that impacts conversion rate. Work through each category to systematically audit your website for missed opportunities.

Checklist Categories

• Headlines and value proposition clarity
• Call-to-action effectiveness and placement
• Trust signals and social proof
• Form design and friction reduction
• Mobile usability and responsive design
• Page speed and technical performance
• Navigation and user journey clarity

This checklist is based on the same 6-pillar framework used by our AI analysis engine. For automated scoring against each of these categories, run a free AI conversion audit.

Read our six pillar audit guide and fast checklist to understand the framework behind this checklist. For mobile-specific checks, see our guide on above-the-fold mobile optimization. Explore our UX Audit Suite for a structured usability evaluation, or go Pro for AI-powered automated scoring.