Free Conversion Rate Calculator
Calculate your website's conversion rate, revenue impact, and the financial return of conversion rate optimization. Enter your monthly visitors, current conversions, and average order value to see the numbers.
What This Calculator Shows You
- Your current conversion rate as a percentage
- Monthly and annual revenue at your current rate
- Revenue impact of a 0.5%, 1%, and 2% conversion rate improvement
- How much each percentage point of conversion rate is worth in dollars
Use the results to make a business case for investing in CRO. Plug your numbers into our ROI Calculator to model the payback period. Run a free AI audit to find the specific changes that will move your conversion rate.
Read our guide on e-commerce conversion fundamentals to understand what drives conversion rate differences between pages. For unlimited analysis, see Pro plans. Explore all free CRO tools.