About Conversion Score — Built by Operators, for Operators

Conversion Score was built because the gap between "we know our pages aren't converting" and "we know exactly what to fix and in what order" was costing real businesses real revenue every single day. The platform exists to close that gap — without consultants, without months-long testing programmes, and without guesswork.

The 6-Pillar Scoring Framework

Every audit scores your page across six independent conversion pillars: Clarity & Value, Offer Strength, Trust & Credibility, Friction & Usability, Urgency & Motivation, and Visual Experience. Each pillar is scored against a published rubric of measurable signals — not vibes. The framework is the same one specialist CRO agencies use, codified into rules our AI can apply consistently.

How We Build Insight

We screenshot your page, walk the DOM, run a vision pass, and cross-reference what's visible against the rubric for your detected page type (homepage, landing page, product, pricing, blog, etc.). The result is a scored report with prioritised actions ranked by impact and ease of implementation — and copy-pasteable fixes you can ship this week.

Why Trust the Score

Every recommendation is grounded in the specific signals we detect on your actual page. Where we cite evidence, we name the source. We do not promise guaranteed lifts because every site is different — but we do guarantee the audit will tell you, specifically, what's most likely holding your page back.

Try it: run a free audit on any URL. Read the CRO blog for the methodology behind the framework, or see Pro plans for unlimited audits with the full implementation roadmap.